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The Basics

There are three main areas to address when thinking about search engine optimisation

  • The first is the construction of the site itself
  • The second is establishing a presence for your site on the internet
  • The third is the difference between natural search and pay-per-click and where each one fits into your strategy

What are the steps involved?

Although there is a lot to do in order to fully optimise a site, the basic steps can be broken down as follows:

 

Existing Sites

  1. Decide on your key phrases
  2. Determine your current positions versus those key phrases
  3. Audit the current site
  4. Optimise the current site
  5. Create a sitemap (if appropriate)
  6. Submit to search engines
  7. Ongoing development
  • Inbound links
  • Sponsored links
  • Refresh content regularly

New Sites

  1. Decide on your key phrases
  2. Optimise the current site during the design and building phase
  3. Create a sitemap (if appropriate)
  4. Submit to search engines
  5. Ongoing development
  • Inbound links
  • Sponsored links
  • Refresh content regularly

So let's look at these in more detail

Key Phrases »

Boom Media,
25 Styal Road,
Wilmslow, Cheshire SK9 4AG
T: 01625 540146
E: info@boommedia.co.uk
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