« back

 

The Basics

There are three main areas to address when thinking about search engine optimisation

• The first is the construction of the site itself
• The second is establishing a presence for your site on the internet
• The third is the difference between natural search and pay-per-click and where each one fits into your strategy

What are the steps involved?

Although there is a lot to do in order to fully optimise a site, the basic steps can be broken down as follows:

 

Existing Sites Decide on your key phrases Determine your current positions versus those key phrases Audit the current site Optimise the current site Create a sitemap (if appropriate) Submit to search engines Ongoing development Inbound links Sponsored links Refresh content regularly

New Sites Decide on your key phrases Optimise the current site during the design and building phase Create a sitemap (if appropriate) Submit to search engines Ongoing development Inbound links Sponsored links Refresh content regularly

So let's look at these in more detail

Key Phrases »