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Generating publicity

Although publicity for a site will drive people to it, which is after all the point of having the site, the traffic itself serves purpose for search engines.

 

Any significant traffic to a site raises its credibility and hence its position within searches. Business begets business, if you will.

 

We have already discussed strategies for generating inbound links a couple of pages ago so this is really to advise you that the value of offline strategies such as advertising or PR are vitally important. Too many people gave the approach that "if you build it they will come". In truth, no-one knows your site's there until they find it, or are told about it.

 

Cost per click advertising »