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Updating content

Search engines love to see a website that changes and updates content regularly.

It indicates that the site is relevant and is important enough for someone to care for and develop.

The problem is that most companies say what they want about themselves when they put the site together initially, otherwise it wouldn't be doing the job. So answer for most companies is a news section, either about themselves or their field.

The worst thing you can do is have a news section that never gets updated and that hapens a lot. If a client has trouble generating their own content we can help with subscriptions to news feeds and external sources.

The other option is to start a blog or a forum.

For clarification,

• a blog is a series of regular entries made by the company offering news, views and articles.
• a forum is a discussion area where entries can be made by anyone authorised to contribute and is usually spearated into discussion threads

Generate publicity and traffic »